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Written on December 21, 2017   By   in Relationships

Benefits Of Marketing To An Organization.

Business nowadays have various departments that helps in running their day to day activities for example we have the human resource department, sales, and marketing among other endless departments. Each one of them play a unique role in making sure that the business achieves its goals of profit maximization. The most important division among them is the marketing department, and this is because it has very many vital parts to play.

The marketing department plays roles such as planning and performing of advertising campaigns that are aimed at making the brand of the products of a business well known among the buyers so that it can help them to make a purchase. We can, therefore, name marketing as the backbone of every enterprise because without thus department and the role it plays the business will just die away that is its activities will come to an end.

Many Merits accrue from regular advertisements of business products thus it is advisable always to advertise your products. Marketing helps to increase the number of sales that a business makes every day and this is because the marketing activities undertaken reaches your target market to know about your products and they, therefore, end up buying from you. Regular marketing activities helps to improve the loyalty level of your buyers once they make their first purchase from your business and this also increases your total profits.

This has the effect of leading to repeat sales who and these customers may refer some of their friends to you too. The factor that leads to the rampant closure of many companies in the past is due to their ignorance towards the marketing function. This has since changed, and nowadays businesses are investing a considerably significant amount of funds in marketing their products so that they can reach new target markets. In the current business world, there is a lot of competition hence for a business to remain relevant, it must continuously market its products so that people can know that they exist.

There are other roles that marketing plays and an example of this are notifying the changes in prices, branding and different characters. There are different types and modes of marketing and the size of the business dictates the kind of marketing tool you choose for example a company might decide to use the usual way of using a salesman, or it can turn to the use of Internet marketing that has become very popular nowadays as a result of improvement in technology, for example, posting your products or services in the social platforms such as Facebook where many people can view. Internet marketing is better as you can access the online platforms any time and wherever you are, and it also saves some on cost.

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