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Written on January 7, 2018   By   in Arts & Entertainment

Are Kickstarter Backers Important?

Many people have income they can dispose. A good percentage of Americans have a good amount of income at their discretion. If the income bracket is high they spend more on things that are outside their needs. Despite the fact that they save, they also spend quite a bit on fun things, movies and furniture.

If someone wants to fund their kickstarter campaign that money is not seen. You may not full rights but there is the concern on why there is little activity by people.

You could be thinking that your incentives are not as good, maybe your idea is not good at all or where the problem lies.

Keep reading to know how to optimize your attempts.

The Pareto principle is a rule that is also known as the 80/20 rule by seasoned marketers who all aware about but don’t all put it into practice. You will find that you don’t have backers if you are using broad strokes for marketing and cannot answer the question on if you are honoring the Pareto principle. You should start looking at your campaign for kickstarter as an investment. You are advised in any business to do a market research before starting any business.

Building a “sales funnel” is one of ways that can be used to estimate interest in the business and set up a marketing pool. The fact that nothing is being sold at the point makes it not really sales funnel however there are some principles which will show how the sales funnel works.

In case you are looking at making the available leads to be potential backers and also convert serious backers from those who are still undecided the Pareto rule should be in application.

The first part should be the landing page which should contain details of your services or products briefly. Next you should find out if there are people who would want to back you later in your kickstarter campaign. You can then offer them the choice of receiving the information by email.

Next is to have an ad that is linked to your landing page as an advertising campaign and this can a way of getting ideas from your would be backers through the PPC campaign.

A kickstarter facebook group should already be up and running this is if you are aware of how to crowdfund with the latest developments. Getting help on how to improve your product should be the sole purpose of the group. Involving backers in your campaign considering their views on how to improve your products makes them sell your products even better.

Lastly, if you shift your concentration on the 80/20 rule, the sales funnel approach and the facebook group instead channel it to the backers.